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Accessing documents from event: Future of Mobile Value Added Services (VAS) in India
The "Future of Mobile Value Added Services (VAS) in India" attempts to help entrepreneurs, investors, companies in the telecom domain, leaders and students understand the opportunities for growth in the Indian Mobile VAS market. In a joint effort between teams at Stanford University and BDA, a deep analysis was done of the space through a combination of interviews of executives in leading VAS firms, secondary research and analysis of prevailing trends in comparison to global scenarios. The report gives a clear idea of the current and future of the mobile VAS market, including analysis of the dominant players in every part of the value chain. Along with identifying the key challenges currently existing in the market and how these challenges will evolve in the future or be overcome, the report also discusses the future wave of product and service offerings and the industry sentiment around each.

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