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Impact of Economic Slowdown on B2B E-Commerce in China: Slower Growth in 2009

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Jan 24 2009
? This report focuses on third-party online B2B platforms. China's online B2B market reached RMB 4.1 billion (USD 600 million) in 2008. The market saw a robust growth with a CAGR of 49% from 2004 to 2008. Progress made on the political and legal ecosystems for e-commerce provides a positive environment for online B2B development. Alibaba is by far the leader of the third-party online B2B market, accounting for about 70% of the market share. Vertical B2B platforms are expanding into integrated businesses to overcome the cap on their growth potential. ? The rate of revenue growth for online B2B platforms will slow down in 2009, impacted by the economic downturn. After that, the market is expected to rebound with a CAGR of 22% from 2009 to 2013. More consolidation will take place in the future, as some B2B platforms want to scale up their business and industry coverage through M&A. Competition between online B2B platforms and search engines may become fierce in the future as both are being adopted by SMEs as online marketing solutions.
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