BDA - Opportunity through Insight

Huawei & ZTE's terminal business-Looking for New Growth Engines

Sep 25 2009
? From the global 6th and 7th ranked vendors, ZTE and Huawei are positioned to overtake Motorola & Sony Ericsson in the coming years. ? Huawei's terminal shipments doubled in 2008, and ZTE also saw its terminal sales volume increase by 51% YoY; Handsets and data cards were the two main drivers. Huawei has almost caught up with ZTE in terms of handset shipments in 2008. ? In China market, ZTE has invested heavily in all three 3G standards while Huawei concentrates on W-CDMA handsets. The two will continue to dominate 3G datacard market in China. They will put their logos on all future 3G models for Chinese operators aiming to improve brand image. Up to now Huawei and ZTE have thrived on low-end CDMA phones but intend to move into the mid-market CDMA 1X handset segment. ? For overseas markets, Huawei and ZTE will continue to specialize in customizing low-end models but will also try to make progress in Smartphones. They will continue distribute handsets through operators' channels only.

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Huawei & ZTE's terminal business-Looking for New Growth Engines

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