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Sep 17 2008 Full PDF Version
China's Online Games Market: High Stakes

In this note BDA takes a look at China's online games market. We review the sector in the wake of the industry's premier event, ChinaJoy - held in Shanghai from 17 to 19 July - and look at key recent developments such as the frenzied bidding for Blizzard titles and Sohu's proposed spin-off of its games business, which now accounts for almost 50% of the company's revenues.
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